Through simulive, Workfront leads product demos, trainings and integrations to increase adoption, create urgency and build loyalty. ON24 allows Workfront to pre-record entire webinars prior to the scheduled “live” air date. With ON24, Workfront runs its campaigns from one central location, cross-linking all assets, and promoting webinar attendees back to this central location post-webinar, no matter what marketing channel hosts the webinar. Workfront previously had an extremely limited on-demand strategy where it constantly put extensive time into content to only use it one time. This helps Workfront extract more information and data from these key leads in a shorter amount of time Specifically for its top of funnel thought leadership webinars, Workfront needs to include live polling and Q&A directly within their simulive and on-demand webinars to keep executives engaged. As part of the omnichannel mix, Workfront now works with ON24®, using webinars as a central channel to distribute its content and build demand for their products.
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